Tom Peters This manifesto's subtitle is: Making the Professional Service Firm a "Lovemark" in an Age of "Managed Asset Reflation". Read on to discover why Peters believes the "professional service firm is everything".

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About the author:
Fortune calls Tom Peters the Ur-guru of management and compares him to Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman and H.L. Mencken. The Economist tags him the Uber-guru. His unconventional views led BusinessWeek to describe him as "business' best friend and worst nightmare." Tom describes himself as a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth (as a speaker he?s "a spitter" according to the cartoon strip Dilbert ), corporate cheerleader, lover of markets, capitalist pig...and card-carrying member of the ACLU.