According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways.

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Rajesh Setty's newest manifesto on making the most of your time, found at:
http://www.changethis.com/37.02.MakingMost
About the author:
Rajesh Setty is a serial entrepreneur, investor and author based in Silicon Valley. Rajesh is involved in several companies in US and India mostly in some combination of investor, advisor or operating executive. Currently, he serves as the president of Suggestica, a company that powers vertical discovery engines. He also serves the chairman of iPolipo, a company that aims to make scheduling simple.
His latest book “Beyond Code” (foreword by Tom Peters) was published late 2005. He maintains a blog called Life Beyond Code (http://blog.lifebeyondcode.com)
Rajesh is a member of “Band of Angels” in Silicon Valley. He also serves on the advisory boards of PSVillage and SIPA and as a volunteer for Isha Foundation.