Andrea Learned "The non-planetary, bookshelf versions of 'Venus' and 'Mars' have conspired to make even the prospect of marketing to women a scary thing for a lot of men in business." For all common men out there: don't be afraid! Let Andrea teach you how to tweak your marketing messages to appeal to women.

About the author:
Andrea Learned is a leading women’s market expert and speaker. The co-author of "Don’t Think Pink: What Really Makes Women Buy — And How To Increase Your Share Of This Crucial Market", she writes regularly for a variety of online business publications and maintains a blog at: http://learnedonwomen.com.