Dan Ward Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not inherently equal increased goodness and instructs us on how to walk that fine line while still innovating.

About the author:
Dan Ward holds degrees in electrical engineering and engineering management, and is the author of The Radical Elements of Radical Success. In addition to being an officer in the US Air Force, he is also a juggler, magician and self-taught fire eater. For more, check out his website at www.TheSimplicityCycle.com.