One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life.

About the author:
Matthew E. May is the author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing (Random House/Broadway, May 2009) and of The Elegant Solution: Toyota’s Formula for Mastering Innovation (Simon & Schuster, 2006). A popular speaker, he lectures to corporations, governments, and universities around the world, and works confidentially with creative teams and senior leaders at a number of top Fortune-listed companies. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal, and on National Public Radio.