George Reavis The contact point between your customers and your company is at the front door, at the front counter, on the frontline. And most of your frontline associates are very competent people who can do the work, but George Reavis warns that most companies fail to make the distinction between perfunctory performance and enthusiastic engagement. Here he offers tools for providing the right kind of motivating feedback to jumpstart a cycle of engagement between management, frontline employees and customers.

About the author:
George Reavis is a leadership coach who helps group leaders and enterprises in business, education, and government build a cycle of engagement on the frontlines of daily operations. His "Engaging 5" was developed after several years of research to discover why a best practice in human nature which he had been mentored on actually worked. Having been a team leader, manager and entrepreneur himself over a span of thirty years in the Hospitality industry, he believes the practice to be a missing-link in today's frontline operations in most every industry.