Seth Godin The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.

About the author:
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book, Tribes, is due out in October, 2008. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. He holds an MBA from Stanford and was called "The Ultimate Entrepreneur for the Information Age" by BusinessWeek.