Carol Orsborn Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers because these following generations will also face the same elongated lifespans and increased vitality…and buying power.

About the author:
Carol Orsborn, Ph.D., a leading edge baby boomer, is the author of 15 books on the boomer generation and co-chair of Fleishman-Hillard’s FH Boom practice. Recently, she co-authored Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, by Mary Brown and Carol Orsborn, Ph.D.) She is chief blogger at www.TheBoomerBlog.com