Mind of the Innovator: Taming the Traps of Traditional Thinking
37.01
08-August-2007


Matthew E. May Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solving situation. Using accessible examples, you’ll find yourself saying “Yes! That happens to me!” as you read. Lucky for us, May also provides methods to avoid those deadly sins and train our brains to think differently, allowing our inner innovator to flourish.


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About the author:
Matthew E. May is the author of a previous manifesto, Elegant Solutions: Breakthrough Thinking the Toyota Way, the Elegant Solutions blog, and The Elegant Solution: Toyota’s Formula for Mastering Innovation (Free Press, 2006), which drew on his over eight years of experience as a former senior advisor and master instructor at Toyota. He has contributed to or written for Strategy & Business, Across the Board, The American, The Wharton Leadership Digest, Quality Progress, Consulting to Management, The Detroit News, The Detroit Free Press, and USA Today. Matt is the director of the consulting and education firm, Aevitas Learning & Innovation and holds an MBA from The Wharton School and a BA from Johns Hopkins University.

 

 

 

 

 


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