Craig Stull, Phil Myers, David Meerman Scott Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including “inside-out thinking” and the distractions of running a successful company. Here, they present 7 Secrets to dramatically increase the likelihood of becoming a market-driven success.

About the author:
Craig Stull, Founder and CEO of Pragmatic Marketing, started the company in 1993 to provide product marketing training and consulting services to technology companies. His methodologies have been taught to over 45,000 people at 3,000 companies. Phil Myers, who has launched several market leading startups, brings over 25 years of software industry experience to his role as President of Pragmatic Marketing. David Meerman Scott is the author of the Web Ink Now blog and The New Rules of Marketing and PR, which won the 800-CEO-READ Author’s Choice Award in 2007. He is also an online thought-leadership strategist who teaches the New Rules of Marketing seminar for Pragmatic Marketing. They are the authors of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.