“Ideaicide is deadly. People come up with lots of new ideas everyday, but nothing happens….The problem is not usually the ideas themselves….Corporate forces act to eliminate risk and make an idea conform to the company's existing business model, not to the needs of the marketplace. The edginess of the idea is gone, replaced by cold, calculated efficiency and predictability. We will show you how to bring your ideas to life.”

About the author:
Alan Parr and Karen Ansbaugh are cofounders of the OpenSky Consortium. They approach consulting with creativity, elegant execution and wicked senses of humor. While both have management consulting backgrounds, they're the antithesis of McKinsey, running a “management design development consultantcy"