John Kotter In a turbulent era, when new competitors or political problems might emerge at any time, when technology is changing everything, both the business-as-usual behavior associated with complacency and the running-in-circles behavior associated with a false sense of urgency are increasingly dangerous.

In bold contrast, a true sense of urgency is becoming immeasurably important. Real urgency is an essential asset that must be created, and re-created, and it can be.

About the author:
In his newest work, A Sense of Urgency, John Kotter shows what a true sense of urgency in an organization really is, why it is becoming an exceptionally important asset, and how it can be created and sustained within organizations. His international best-seller Leading Change—which outlined an actionable, eight-step process for implementing successful transformations—has become the change bible for managers around the world. Our Iceberg Is Melting, the New York Times best-seller, puts the eight-step process within an allegory, making it accessible to the broad range of people. In October 2001, Business Week magazine rated Kotter the #1 “leadership guru” in America based on a survey of 504 enterprises.