David Burn Practical advise to brand managers and ad agency executives concerned with giving their customers a say. At the end of the day advertising is about selling. Imagine a salesman who never lets the cusotmer speak. That's what traditional advertising is--a one-way communication. With new tools like blogs, wikis and internet radio, brands can engage their customers (and prospects) in an honest conversation, in many cases for the first time.

About the author:
David Burn is a Chicago-based writer, editor and entrepreneur working to bring the power of Conversational Media to the world?s most forward-thinking brands. Part poet, part copywriter, David is all blogger. He writes and edits AdPulp, an ad industry blog (http://www.adpulp.com/). Visit his homepage at http://www.davidburn.com